BMW Image making of - CtrlArt 3d Animation and motion design studioCtrlArt - Visual Effects and Animation production - CtrlArt
BMW Print Ad - computer graphics production
In 2010 our studio teamed up with DA! photo house - Photography studio, to create a dramatic image, set in one of Slovenia's beautiful locations "velika planina". Using a BMW car model We had to create a realistic 3d render that matches the overall environment, and dramatic design of the print ad. Great detail was taken in recreating the lighting situation in post, from the original hdr samples on location, rendering several image passes, and final composition.