Augmented Reality is a game changer. It revolutionizes the way we interact with the world around us and with each other. AR brings new levels of personalization, engagement and interactivity to how we work, learn, communicate and play. It adds layers of interactive information and imagery to our environment in real-time. Digital content which reacts dynamically and realistically in the here and now. Enriching places and objects and transforming them into compelling, immersive experiences which users can share across social networks.