Akrapovic - 10 REASONS WHY - 2013
a series of short animations that were both used as part of the Akrapovič event stand in several motor and car shows around the world, as well as the companies web page. Produced by CtrlArt in 2013, for Akrapovic Kreativa.
Innovative design - 1st animation in the series - starts in a mechanized Assembly of the icon, Pure Power - uses the concept of a technical power measurement graph and a foundation structure topography title bursting to its grid elements. The unmistakable sound - uses references to audio visualizers , and a pop music clip type edit. Race proven - using jumpy cameras and shakes to create the feel of a race while only seeing the traces of the racing car, giving a graphical feel to the animation. RnD - takes the icons as is and brings it to life through effects and sound. Best material - tries to suggest by animation and colors of the graphical icon, the different properties materials have (rigid/flexible etc) , as well as imitate some of the exhausts production processes (starting with a flat sheet, folding it into shape). Advanced Technology - we reference on a computer mother board as the core of the animation, currents passing through it, starting with a few lines, to slowly build a feel of passing through a high tech city. State of the Art Factory - begins with a graphical blue print type presentation of the akrapovic factory, that later evolves into an actual fly through the actual factory, while emphasizing different architectural elements. Passion and experience - the icon's incremental spinning until an orb whole shape is created than finally its rings burst in cosmic manner suggesting the build up of experience and power. finally attention to detail - highlights the many details in the products.