Gorenje ‘Life Simplified’ Augmented Reality experience

Brand: Gorenje d.d.

Location: IFA Berlin, Germany

Client: Grey Ljubljana

Year: 2016

The Gorenje ‘Life Simplified’ application is an exciting immersive Augmented Reality experience tailor-made for the biggest consumer electronic fair in Europe, IFA2016 in Berlin. The AR app showcases the versatility of Gorenje home appliances in a lively, entertaining and immersive way.

GORENJE 'LIFE SIMPLIFIED' AUGMENTED REALITY APPLICATION

Together with the agency we developed a multifaceted AR application showcasing the versatility of Gorenje products in a lively, entertaining and immersive way at the biggest consumer electronics fair in Europe, IFA 2016 in Berlin.
The idea was simple; Gorenje household appliances are easy-to-use and take work from your hands, so you’re left with time. Time to explore, time to create and time to enjoy. Building further upon these ‘slogans’ we developed an AR application which represented exactly these benefits and translated it into three Augmented Reality stations utilizing smartly designed markers within the Gorenje stand. ​

TIME TO ENJOY

exhibited the adaptability and various settings of the Smartflex Dishwasher with nifty 3d animations, a touch of interactivity, and a smashing Bubble pop game. By combining detailed visuals with intuitive user experience and gamified components we were able to create an AR experience which not only clearly demonstrated the wide variety of features of the dishwasher but also infused a playful coampetitive element engaging users in a unique way.

TIME TO CREATE

revolved around cooking. The station consisted of a unique Augmented Reality cooking experience combining intuitive ux (design) with meticulously modeled 3d assets and topped off with interactivity. Users could chop, slice, boil, mix and bake, using responsive 3d models of kitchen utensils, ingredients and Gorenje appliances. Everybody could become a 5 star chef reparing tasty virtual dishes infused with heaps of fun and without getting their hands dirty.

TIME TO EXPLORE

contact us

​CtrlArt d.o.o.
Smrekarjeva 22a, 1000 Ljubljana, 
Slovenia
VAT:   SI 21286329
REG:  3737551000

[email protected]
Tel: ++386 (0)59 034420

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